recent blog posts

Change is the only constant

27.03.2016 / by admin / 0 comments

PERFORM OR PERISH – A brief about changing business environment and decision making. An object continues to remain in its state of rest or of uniform motion unless acted upon by an external unbalanced force. The mentioned statement, though not…

The google search for “Consumer Insights” defines it as “the intersection between the interests of the consumer and features of the brand. Its main purpose is to understand why the consumer cares for the brand as well as their underlying…

Start-ups – the new hotspot for employees today

27.03.2016 / by admin / 0 comments

“People are not your most important asset. The right people are.”                                                                                                    -Jim Collins The word ‘Start-up’ is bandied about a lot when young aspirants talk about placements. The Start-up wave that has gripped the country has changed people’s perspective…

The Importance of Enhancing Customer Value

4.01.2016 / by admin / 0 comments

(Can marketers afford to take the customers for granted or should they find ways and means of enhancing customer value to thwart the threat from competition) Your most unhappy customers are your greatest source of learning. Bill Gates   This…

STARTUPS – the new hotspot for employees today?

4.01.2016 / by admin / 0 comments

“Great vision without great people is irrelevant”. Being a startup hiring good people might prove to be a struggle since the startups have neither the cash nor the fancy office to get the attention of the top professionals & efficient…

Content is no more King?

4.01.2016 / by admin / 0 comments

“Content is king” was the words spoken by the great Microsoft founder, Bill Gates in 1996. Digital strategy has come a long way since that day. In 1996, there was no Facebook and twitter and Askjeeves was the most trending…

Marketing Strategies for Startups

2.11.2015 / by admin / 0 comments

“A ‘startup’ is a company that is confused about – What its product is. Who its customers are. How to make money.” – Dave McClure Starting a business is exhilarating. The fundamental truth about the startup is, having a unique…

Turnaround Strategies for Troubled Businesses

24.06.2015 / by admin / 0 comments

Periods of turmoil usually spell high-risk for scalable businesses. To add to this, competition-saturated markets make it all the more challenging to recover from an economic or performance crisis. As a third-party asset, we empower troubled businesses with a plan…

Sustainable Growth for Emerging Companies

24.06.2015 / by admin / 0 comments

Occasionally, emerging businesses may tend to face a growth plateau. The right insights, marketing strategies and planning can set the course in the right direction. We harness our resources, and leverage on our industry knowledge and experience across varied business…

Strategies for Growth across Mid-Sized Enterprises

24.06.2015 / by admin / 0 comments

Mid-sized companies, at times, arrive at a juncture where they hit a glass ceiling in terms of their business growth. At business enhanced, we identify value in the highest-growth areas of your enterprise and develop strategies to act upon. Through…